Brand history

The founder of a shoemaking tradition.

In 1929, our grandfather Antonio Ortuño Martínez began crafting handmade shoes featuring high-quality, double-stitched Goodyear welts. Today, the third generation carries on the dedication and leadership established by Pedro Ortuño, leading the brand's continued global expansion.

The Ortuño family’s shoemaking tradition dates back to 1929. In 1980, the New Rock brand was born, driven by the visionary leadership of Pedro Ortuño.

His vision led to the creation of the COMFORT PLUS system, featuring an anatomically injected sole that provides superior protection against water and cold—a method patented worldwide. Since then, the brand has been a global benchmark for design and quality. Our unique, groundbreaking styles have been featured in Hollywood movies and TV series from 1980 to the present day.

Selling in over 60 countries, New Rock ensures continuous expansion, bringing a unique product to customers everywhere, perfect for any outfit and occasion: Metal, Rock, Cyber, Casual, Biker, Western...

More than just footwear. The international expansion of New Rock in the early 21st century carried the brand into new product categories and services. Today, our centralized warehouse in Spain manages a comprehensive stock that includes not only footwear but also a wide range of apparel and accessories.