To kick off our new TikTok profile in the best possible way, we decided to launch our own challenge, in which you will have the chance to win two pairs of boots from the Iconic Collection. These [the boots] will be complemented by two kits

Ready to rock the world?

To kick off our new TikTok profile in the best possible way, we decided to launch our own challenge, in which you will have the chance to win two pairs of boots from the Iconic Collection. These [the boots] will be complemented by two kits, one for the care of the boot and one consisting of accessories for customisation.


If you have NR...

There are several ways to enter the competition. If you are a long-time new rocker and own our brand, you will need to share a video on your TikTok profile, featuring various outfits with your New Rock shoes, along with the hashtag #newrockchallenge. At the end of the challenge, a winner will be drawn randomly from those who have followed the steps listed above (hashtag #newrockchallenge, and various outfits wearing New Rock shoes). Do not forget to follow our TikTok profile. You will find us here @newrockoficial.

If you don't have NR...

Those who do not own New Rock shoes will still have the chance to enter the TikTok competition through a series of mini contests run by our collaborators on Instagram. To enter the mini contests, you will need to follow a few simple steps. At the outset, you will need to open the giveaway pictures posted on the influencers’ personal profiles (the links are at the bottom of the page). Once opened, you will need to follow and complete three further steps: first, (1.) follow New Rock’s Instagram page, then (2.) follow the specific influencer who posted the giveaway picture you opened, and finally (3.) mention three friends in the post*.


New Rock is a family-run company that thrives on hard work, respect for tradition and the constant search for innovation. The concept of family, and the inheritance that goes with it, are crucial to us. The past is an inexhaustible source of creativity and looking back on it gives us access to alternative visions of who we have been, inspiring us to take on new challenges and purpose new ideas.

The Iconic collection is what best represents the value of heritage; the ideals that have been passed down from generation to generation within the brand. New Rock is one of the few brands in the world that has been able to forge a timeless design. The Iconics are those models that have set us apart on the international scene, leav ing their mark through a style that does not feel the signs of time. The collection is marked by a style that knows no limits of periodicity. It is fashion outside the dictates of fashion. It does not need to be situated in time to be understood, because, like an artwork, it lives through the symbol it represents.

* The duration of the TikTok competition will be determined during publication, the same applies to the mini contests on Instagram - which will however have a shorter duration than the main one.


Our collections